The 19th UK Software Metrics Association Annual Conference on Software Measurement:
“Define it, measure it, manage it”
Will be held on 15th and 16th October 2008 at The Union Jack Club, Sandell Street, London SE1 8UJ
Keynote speaker: Professor Bernard Marr
Bernard Marr is one of the world’s leading experts on strategic performance management and balanced scorecards. He specializes in the identification, measurement and management of strategic performance drivers. In this capacity he has advised and worked with many leading organizations including Accenture, Astra Zeneca, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, NovoNordisk, the Home Office, Mars, the Royal Air Force, and Royal Dutch Shell.
Bernard is also a visiting professor at various universities, chairman of the international PMA IC Group, Intangible Assets Editor of the journal Measuring Business Excellence, and serves on the editorial boards of many leading journals in the field. Until recently, he was a Research Fellow at the renowned Centre for Business Performance at Cranfield School of Management and has just taken the position of chief executive and director of research for the Advanced Performance Institute.
Ian Drummond Memorial Lecture: “The ’software project’ concept considered
harmful” P. Grant Rule
Organising work as projects mitigates against improvement. Frequent change to teams, technology, procedures and definitions disrupt performance baselines & models. Grant Rule, founder of Software Measurement Services Ltd., argues that the ‘project’ concept is outmoded and harmful, and invites you to focus instead on value streams.
By quantitative management of the overall, repetitive process by which software is developed, maintained or enhanced it becomes possible to analyse how each of the steps in that process contribute to the delivery of value. This enables product development to be aligned to delivery of customer value by establishing a continuous flow, “pulled” through the process steps by customer demand.”
